Pippa O’Connor looked stunning in a satin pink dress at the launch of istil 38 Pot Still Irish Vodka.
The 37-year-old, who has invested in the new brand and taken on the role of creative director, stepped out with her husband Brian Ormond at the event in the Sidecar at The Westbury on Tuesday evening.
Speaking at the launch, Pippa said: “I’m very excited about the prospects of being a brand owner and creative director of istil 38 Pot Still Irish Vodka.”
“In terms of sales, vodka is the biggest spirit in Ireland. With istil 38, our ambition is to show people that we have a premium Irish alternative to the industrially produced multinational brands.”
“We make it through traditional means, but our sensibilities for the serves are firmly in the modern era,” she added.
Pippa’s gorgeous dress is from Zara, and it will set you back €39.95. It is currently sold out online, with limited availability in stores across the country.
Click here to get an alert when the dress comes back in stock online.
Produced in Ireland in a traditional 500-litre copper pot still using grain spirit and natural spring water, istil 38 is slow distilled four times, which leaves the vodka so pure that it needs no further filtration, resulting in a highly finessed quality and a soft, velvety mouthfeel.
istil 38 (38% ABV) has three expressions in its range: a classic vodka and two flavours – Pink Berries and Vanilla. And while the distillation method may be traditional, each istil 38 iteration is designed to be enjoyed with thoroughly modern serves, whether mixed into a long drink or blended into one of the world’s most beloved cocktails.
The classic istil 38 Pot Still Irish Vodka is smooth and rich enough to enjoy neat but also works wonderfully mixed with soda and fresh lime. istil 38 Pot Still Pink Berries Vodka is flavoured with Irish berries to give it a fruity sweetness that pairs beautifully with citrus tonic waters.
And istil 38 Pot Still Vanilla Vodka is crafted with Madagascan vanilla and its recipe was specifically formulated to be the ideal base for two of the world’s most popular cocktails – the Espresso Martini and the Pornstar Martini.
Brian Dowling and Arthur Gourounlian, Anna Daly, Sarah McGovern, Nadia Forde, Clémentine MacNeice, Ruth and Cian O’Connor and James Patrice also attended Tuesday evening’s event.
Check out more photos from the launch below:
