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Kendall Jenner just trademarked her name for a beauty line

Model Kendall Jenner has trademarked her name for use in the beauty industry.

The Victoria’s Secret model applied to trademark “Kendall” and “Kendall Jenner” with the U.S. Patent and Trademark Office, according to WWD.

Both trademarks are filed for beauty products across skin, hair, makeup and fragrance, meaning the Kar-Jenner could be en route to launching her own beauty line.


If Kendall took up the reigns of her own beauty business, she would be following in the successful footsteps of older sister Kim Kardashian, who previously launched KKW Beauty, and younger sister Kylie Jenner, who is the world’s youngest self-made billionaire thanks to Kylie Cosmetics.

Her big sisters Kourtney and Khloe Kardashian also have their own brands to focus on.

Kourtney launched lifestyle brand Poosh earlier this year, and Khloe Kardashian creates for her denim and apparel clothing Good American.

Kendall has yet to reveal any details regarding the trademark move, but it will allow her to give her name to any beauty products she would like to create – from makeup to skincare to nail and hair care.

The model is no stranger to working in the beauty world, with massive campaigns for beauty and skincare brands under her belt already, including a recent deal with acne company ProActiv.

Kendall is known for her distinctively natural makeup look, and the trademark move has fans excited.

The model recently caused a stir after leaving the Met Gala after party in the early hours.


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