McDonalds opened their first ever spin-off restaurant, CosMc’s, in Bollingbrook, Illinois this week.
The famous fast-food chain plans to open a further 10 CosMc locations by the end of next year, with nine of those opening in Texas.
McDonald’s will use these 10 restaurants as a test, to decide if it should expand the small-format chain to a bigger scale.
“OUT OF THIS WORLD:” The first of 10 @cosmcs in the entire world opened early in suburban Bolingbrook, and the lines were endlessly long as hundreds waited for hours to get their first taste of the new menu.
“We’re going to order a lot of stuff. You ready?” @ABC7Chicago
MORE:… pic.twitter.com/YKB2il60aX
— Tre Ward ABC 7 (@TreWardTV) December 8, 2023
The name for the new restaurant, CosMc’s, comes from the McDonaldland mascot who featured in the advertisements between the late 1980s and early 1990s.
CosMc was the name of a McDonald’s craving alien from outer space.
The company’s sales exceeded targets this year by 14% after the launch of their Grimace Birthday Meal, garnered huge success.
The meal deal, which included an Insta-friendly purple milkshake went viral instantly on social media and had customers posting about their love for the meal and the McDonaldland character.
The Chicago Style Hotdog will NEVER be as good as the Grimace Birthday Meal.
Happy Birthday Grimace pic.twitter.com/vTHQuzKZf0
— Segway Batman (@Segway_Batman) July 6, 2023
The fast-food giant, revealed it’s plans for the CosMc spin off in July on the social media platform, X.
They revealed no further details about it until photos of the Bollingbrook location started going viral on X earlier this week.
McDonald’s CEO Chris Kempczinski told investors: “This is a $100 billion category growing faster than the rest of the [informal eating-out segment] and with superior margins.”
#CosMcs full menu!!!
Only in Bolingbrook, Illinois. Opening Monday (DEC 11). pic.twitter.com/9STBOQKgCD
— Joseph Mora (@PapiNCali) December 6, 2023
In a video also shown to investors, a narrator said: “When 3 p.m. hits, and you need a boost, take a trip to CosMc’s,” a narrator said in a video shown to investors Wednesday.
McDonald’s specifically set out to create a brand that could sell customizable drinks and coffee popular in the afternoon segment, with a menu that includes old favorites such as M&M McFlurries, and Egg McMuggins.
It is also introducing new items such as pretzel bites and Churro Frappes.
