Boohoo, the global online fashion retailer, announced their edit with Love Island
winner Molly Smith.
The collection blends pastel spring-occasion styles with bold day-to-night pieces, embodying Molly’s signature feminine, yet flirtatious style, that she was known for in the Love Island villa.
“We’re so excited to have partnered with Molly for our first big collaboration of the year,” says Boohoo Design Manager, Sarah Heaton.
“The range features stand-out prints such as striking leopard and marble on vibrant mesh,
along-side sleek, figure-enhancing jerseys, ideal for those special occasions and holiday getaways.”
“It sets the bar high for boohoo for 2024 with our first drop of Spring, offering elevated product that really stands out in the market.”
The collection ranges from €17 and will be available to shop in sizes 8-16. Molly Smith x boohoo is now available here.
The 29-year-old who came in first place in the All-Stars series alongside partner Tom Clare was announced as the brand’s newest ambassador on Instagram on March 26th.
Molly has been signed exclusively to the fast-fashion giant for a 12-month contract.
Speaking about the deal, the influencer said: “I am absolutely thrilled to be partnering with boohoo! It’s a brand that I’ve loved and worn for years, and to now be part of the family is just amazing.”
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“We’ve got some incredible things in the works, and I’m eager for everyone to see what we’ve been creating.”
An insider told The Sun: “Molly was such a big hit on the show this year – and looks fabulous – so it made perfect sense to get her on board.”
“She’s really in demand so has landed herself an impressive six figure deal.”
“It’s been ages since the company has splashed out on a Love Island star, but they really think she is worth it,” the source explained.
Leading the fashion e-commerce market and founded in Manchester in 2006, the group started life as boohoo.com, an inclusive and innovative brand targeting young, value-oriented customers.
For over 15 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7.
Boohoo has grown rapidly in the UK and internationally, expanding its offering with range extensions into beauty, curve and menswear, through boohooMAN.
Boohoo.com is one of the fastest-growing international retailers. The product is trend-led, accessible, and wearable.
The business is agile and fast-paced with a swagger in its step and over 100 new items dropping onsite daily.
Boohoo.com has quickly evolved into a global fashion leader of its generation.
