Love Island winner Molly Smith has signed a six-figure deal with this major fashion brand.
The 29-year-old who came in first place in the All-Stars series alongside partner Tom Clare has landed a deal with Boohoo.
The influencer was announced as the brand’s newest ambassador on Instagram this afternoon.
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Molly has been signed exclusively to the fast-fashion giant for a 12-month contract.
Speaking about the deal, the influencer said: “I am absolutely thrilled to be partnering with boohoo! It’s a brand that I’ve loved and worn for years, and to now be part of the family is just amazing.”
“We’ve got some incredible things in the works, and I’m eager for everyone to see what we’ve been creating.”
An insider told The Sun: “Molly was such a big hit on the show this year – and looks fabulous – so it made perfect sense to get her on board.”
“She’s really in demand so has landed herself an impressive six figure deal.”
“It’s been ages since the company has splashed out on a Love Island star, but they really think she is worth it,” the source explained.
The exclusive launch event will take place at the chic Fenix in Manchester on Wednesday, March 27th, setting the stage for this exciting collaboration.
In recent years there have been much fewer big brand deals for Islanders off the back of the reality show.
Last year, Ella Thomas earned a collab with PLT, but no one has reached the same success as former Islander Molly-Mae Hague, who worked as creative director for the brand.
