SKIMS has officially launched in Ireland.
The solutions-oriented brand, co-founded by Kim Kardashian and Jens Grede, is now available to shop in-store at Brown Thomas in Dublin and online at BrownThomas.com.
The SKIMS collection at Brown Thomas includes the brand’s renowned signature collections Fits Everybody, Seamless Sculpt, and Cotton, along with customer favourites the Soft Lounge, Long Slip Dress and Boyfriend Boxers and T-Shirts.
The diverse range is available in sizes XXS to XXXXL in ten colourways.
From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate on the past and advance the industry.
Brown Thomas Fashion Buying Director Shelly Corkery said: “We are very excited to welcome SKIMS to Brown Thomas introducing over eighty distinct styles from launch.
“SKIMS is at the forefront in terms of innovation and inclusivity, and we look forward to celebrating the arrival of this iconic brand with our customers”.
This partnership marks an important milestone for SKIMS, further solidifying multi-brand retail as an essential pillar in the brand’s growth strategy, as it aims to reach and acquire customers beyond its direct audience.