Zara officially opened its brand new store in Dublin’s Liffey Valley Shopping Centre today.
The shop spans over 30,000 square foot across two floors and features Women, Man and Kids collections, as well as Zara’s new Beauty range.
The opening marks the debut of Zara’s new concept store in Ireland, and will feature the very latest digital innovations, which fully integrate the store with online to guarantee customers a seamless shopping experience.
The store includes an automated pick-up point for customers to collect online shopping orders in a matter of seconds, and self-checkouts on exiting fitting rooms to offer the utmost convenience.
The new digital functionality ‘Store Mode’ will also be available for customers through the Zara app.
This allows customers to browse items in the Liffey Valley Shopping Centre store through the app and order for collection in store in half an hour, as well as the ability to book fitting rooms through the app and locate items easily.
The brand new Liffey Valley store will also include collection containers for customers to donate clothes they no longer wear to Zara’s charity partner Oxfam Ireland.