Rosie Connolly has launched a new 4th ARQ collection in aid of a beloved Irish charity.
The entrepreneur and influencer is hoping to raise funds for Breast Cancer Ireland.
Launching on Wednesday, the official launch of limited-edition pink Half Zip fleeces in two styles (Phoenix and Lennox).
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Rosie said: “Breast Cancer Ireland has been a charity extremely close to my heart since my own mum was diagnosed with breast cancer ten years ago.”
“I truly believe in the power of fashion and its capabilities to help inspire change and make a positive impact.”
“Our partnership with Ireland’s leading breast cancer charity is a meaningful collaboration that allows us to use our platform to help raise awareness and much needed funds for a very important cause.”
“Together, the goal is to generate hope, support and continue to spread the message about the great work the charity does for those affected by breast cancer. The importance of screening and research is paramount and we will continue to strive to support this in any way that we can.”
This launch marks the brand’s second successful collaboration with Breast Cancer Ireland, having previously launched a limited-edition pink tracksuit which sold out entirely in a matter of hours in October 2021, raising a staggering €73,000 for the charity.
CEO of Breast Cancer Ireland, Aisling Hurley said: “It is an honour to work with 4TH ARQ on this initiative, and we are thrilled to have the brand’s ongoing support for the work that we do, day-in day-out, working with world class research experts to develop newer, more effective drug therapies ensuring greater survival rates amongst patients.”
“Our ultimate goal is to transform this disease into a treatable illness for all – and initiatives such as this one are of crucial importance in helping us to fund life-saving research into a disease that affects women of all ages – in fact 30 per cent of all breast cancer diagnoses are in women aged between 20-50 years old.”
“Rosie’s influence amongst this younger audience is also invaluable to us as a charity given our remit of driving awareness of the signs and symptoms of breast cancer amongst women of all ages.”
Sales will go live at 10am on Friday, 8 March, which is International Women’s Day.
