Irish influencer Sinead O’Brien has teased the launch of a “game-changing” new product.
The Limerick native is about to launch a new swimwear collection through her shapewear brand Vacious, and also has two exciting new products “in the pipeline”.
In an exclusive interview with Goss.ie, Sinead teased one of the products is “game-changing”, and said it “is going to be bigger than the all-rounder [Vacious’ first product].”
Pic Brian McEvoy
Speaking about her new swimwear range, Sinead said: “I definitely think that there was a gap in the market to have an all-inclusive, beautiful, vibrant, sexy swimwear range that is full coverage.”
“I found it quite difficult as somebody that is plus size, or even somebody that is not plus size, to find something on the market that is full coverage but still sexy.”
The influencer explained that keeping things “fresh” and “as real as possible” is really important to her, adding that during “try-on” stages of Vacious Swim, she had a “conveyor belt of women” come through her house to trial the range.
Pic Brian McEvoy
“It’s so important to get real people of all sizes, not just to give a size chart to somebody,” she said.
The Vacious founder spoke about creating a range that would fit EVERY body, not just catering towards a plus size audience.
“It is one range. It is size 8 to 28, sizes small to 5XL. There’s no petite, there’s no plus size. These are the sizes and nobody is segregated.”
“I think people appreciate that as well, that they’re not fit into a category. So I definitely think we’ve nailed it – from our Vkini which has the briefs built in, to our classic swimwear. There’s definitely something for everyone.”
The blonde beauty is expecting her first child with her partner Simon in the next couple of weeks.
“I can’t wait to see Simon as a dad, I actually can’t wait,” she said excitedly. “It’s all ahead of me now – I don’t know what to expect, I’m just winging it.”
Sinead told us she is “feeling really good” and feels “very lucky” to have “a really good pregnancy.”
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Vacious Swim is the newest addition to Sinead’s brand Vacious by Sinead, which first launched in October 2021 with a range of shapewear.
The swimwear collection ranges in size from UK 8 to 28, and is due for release in the coming weeks.
Sinead first made strides in the world of fashion in 2012, when she won a national competition to find a new curvy model to be the Face of Tempted.
Since launching Vacious by Sinead at the end of 2021, the brand’s official Instagram account has amassed over 39.6k followers.
