Ray D’Arcy was worth a mammoth €3 million to Today FM – and was their most valuable star.
The Kildare broadcaster brought in the money to the station through advertising revenue, industry sources have revealed.
Brings in the cash: Ian Dempsey is also depended on by Today FM | VIPIRELAND.COM
It is understood that Today FM has a total of €17 million in advertising revenues a year, meaning Ray made up a huge chunk of it.
He was able to offer 10 minutes an hour of prime advertising slots on his three hour programme.
Currently, Today FM brings in half its ad revenue from just three shows – Ian Dempsey, Matt Cooper and Ray D’Arcy.
He will be taking over Derek Mooney’s slot at RTE Radio 1, as part of a plan to refresh the station.
Blow: Ray is going back to RTE | VIPIRELAND.COM
RTE Director General Noel Curran said: “We are determined that Radio 1 will maintain its unique position in Irish society and we will all do whatever we can to ensure that is the case.”
