Pics: Boyzone's Shane Lynch is an absolute HICK as he helps kick off Cannonball

The stars turned out for this morning’s launch of the Cannonball – with all eyes on Boyzone’s Shane Lynch.

It appears the going has got tough for the Boyzone star as he looked worst for wear at this mornings event at the newly named 3Arena.

Shane rocked up with very few teeth, hilly billy styled dungarees and a peak cap.

What a hick: All eyes were on Shane at Cannonball | BRIAN MCEVOY

Models Roz Purcell, Rosanna Davison and Nicola Hughes were out in force at this mornings event also.

Ryan Tubridy and Nicky Byrne also joined the list of celebs as the 2FM roadcaster was broadcasting live from the launch.

Stunning: Roz stunned at this mornings event in a white dress | BRIAN MCEVOY

Loved-up: Rosanna and Wes at the Cannonball launch | BRIAN MCEVOY

Peace: Tubs poses as he leaves the event this morning in a MINI | BRIAN MCEVOY

Blonde beauty: Nicola Hughes looks amazing at the Cannonball launch | BRIAN MCEVOY

Cannonball: Emma Quinlan looks amazing at the event | BRIAN MCEVOY