Focus Ireland have aired their new ad ahead of the Six Nations match of Ireland versus Wales.
The emotional ad is aimed at Ireland’s homelessness problem and features Leinster player Johnny Sexton.
With all of Ireland gearing up for the match when the ad came on, viewers took to Twitter in their droves to express their support.
#TackleHomelessnessYou will have heard “Ireland’s Call” today if you are watching the Rugby. You might even have sung along…The Irish Team is out there answering Ireland’s Call today and you can too. With your help today we can make a real difference to those who are homeless or at risk. Take a moment, grab your phone and text HOME to 50300 to give €2 to Focus Ireland.100% of your donation goes to Focus Ireland across most network providers. Some operators apply VAT which means a minimum of €1.63 will go to Focus Ireland. Service Provider: LIKECHARITY. Helpline 0766805278.Discover more at bit.ly/Tacklehomelessness
Posted by Focus Ireland on Sunday, 7 February 2016
Those asking about @FocusIreland ad. Here is details to donate. Enjoy the match pic.twitter.com/g3l7LN1gn5
— Niall Breslin (@nbrez) February 7, 2016
Lovely Johnny ?
— The Bridge 1859 (@TheBridge1859) February 7, 2016
Powerful advertisement for @FocusIreland with #JohnnySexton to tackle homelessness. Text HOME to 50300 to donate €2 #IREvWAL
— Susie Q (@SusieQmusic) February 7, 2016
@FocusIreland just viewed the Homeless Ad before #IREVWAL . Shivers down my spine, thankful for what I’ve got. Well done!??will donate.
— PM1878 (@MoranPaul52) February 7, 2016
@FocusIreland @ThreeIreland @IrishRugby wonderful sponsorship initiative, cannot but be moved by the powerful video
— Kieran Connolly (@Kc_dublin) February 7, 2016
First time seeing the @FocusIreland ad. Incredibly powerful. Text HOME to 50300 to help #TackleHomelessness by donating €2 #IREvWAL
— Alison Connolly (@AlisonConnolly1) February 7, 2016
Just when Irish rugby couldn’t get any better.. #focusireland #ShoulderToShoulder
— Aideen Casey (@aideencasey) February 7, 2016
@FocusIreland @IrishRugby @rte unbelievably powerful minute of TV before #IREvWAL game… well done all!!! #ShoulderToShoulder ?
— Donna (@DonnaBurke13) February 7, 2016
The focus ireland “come the day come the hour” add before the match was breath taking
— Ellen (@Echraidhe) February 7, 2016
That focus Ireland ad with Johnny. Amazing.
— Colin O’Hara (@colinpohara) February 7, 2016
Spectacular use of TV, sponsorship and social good by @ThreeIreland @FocusIreland and @IrishRugby pic.twitter.com/vzObETlg8U
— Sport for Business (@SportforBusines) February 7, 2016
Wonderful ad by @FocusIreland pre #IREvWAL. Brings everything into perspective. #homelessness
— Suzanne Rowley (@SuzanneRowley) February 7, 2016
So proud of @IRFURugby for their support for @FocusIreland and for their powerful ad campaign #IREvWAL #SixNations #rterugby
— John Lynch (@Jonahsarc) February 7, 2016
@IrishRugby well done Ireland in helping to Tackle homelessness @focusireland
— Barry Lavelle (@lavellecbarry) February 7, 2016
Three Ireland recently announced that it was giving Focus Ireland a million Euro marketing campaign entitled “Together we can tackle homelessness” which included the documentary with the aim being to raise funds and the awareness of homelessness in Ireland.
