Catwalk queen Thalia Heffernan has been unveiled as the new ambassador for the ISPCC’s anti-bullying campaign with Penneys for 2015.
The 20-year-old beauty was on hand to launch the ISPCC Shield Bangle which will be sold at Penneys’ 38 stores around Ireland.
The Morgan Agency model follows the footsteps of other big names Rosanna Davison, Aoife Walsh and Roz Purcell, among others, who featured in last year’s Blue Shield drive.
Teaming up with ISPCC: Thalia helped launch the new campaign | PHOTOCALL IRELAND
The campaign which was photographed by Barry McCall will run for four weeks with the Dublin model fronting it.
Joining the children’s charity, Thalia helped launch their new shield bangle alongside their pin will be available to buy at Penneys from Friday February 27th.
The young model’s star power will no doubt  be sure to the profile of the charity’s campaign a fashionable boost.
New faces: Rob Kearney and Jamie Heaslip have joined the campaign | BILLY STICKLAND
A host of famous names such as Saoirse Ronan, Colin Farrell and Laura Whitmore have posed for the charity in recent years.
The Shield Bangle is on sale for €2.50 at Penneys stores nationwide with 100% of the proceeds going to the charity.
Meanwhile rugby stars Rob Kearney and Jamie Heaslip have also joined the ISPCC campaign.
