Since switching to TV3 the IFTAs have lost over a quarter of a million viewers – with 273,900 people tuning out since it left RTE.
Last year the award ceremony was labelled a “shambles” when sound problems occurred but still 382,000 tuned in.
The Drama and Film IFTAs took place in May this year with TV3 broadcasting for the first time, and only 108,900 people watched the show, already losing over 250,000 viewers.
Now Goss.ie can exclusively reveal that only 85,000 people tuned in last Friday to watch the ceremony, amounting to a new loss of an extra 23,900.
Losing viewers: Brendan O’Carroll won a Lifetime Achievement Award | KYRAN O’BRIEN
Last week’s event was for TV stars, with most of the industry’s top stars not showing up last minute.
Chris O’Dowd, who was officially confirmed to attend, as well as Conor McGregor were both missing from the awards.
In figures seen by Goss.ie, Tonight With Vincent Browne brought in more viewers in the same week with 106,000 people watching.
No show: Chris didn’t arrive | VIPIRELAND.COM
Downton Abbey also did better with 117,000 people watching.
The TV IFTAs were hosted by Amanda Byram, with TV3’s own Red Rock winning Best Soap and The People’s Choice TV Show of the Year.
