Kanye West has stepped in as the Creative Director of Pornhub’s award ceremony.
Fans of the rapper were shocked when they discovered the new step in his career.
The 41-year-old even created individual awards for each winner and also released a set of Pornhub jumpers priced at $75 from his clothing company, Yeezy.
Status update: I’m at the @Pornhub awards and @kanyewest just showed up to direct a fashion show pic.twitter.com/YBj3kOhOQZ
— Jennifer Swann (@jenn_swann) September 7, 2018
The father-of-three didn’t disappoint fans with his odd appearance as he revealed a new track called ‘I Love It’ with Lil Pump at the show.
Kanye also premiered the music video for the song, which was directed by Spike Jonze.
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