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Only the 'Best' for Bookies – as they slash odds on Calum Best to win Celebrity Big Brother

Calum Best has been revealed as bookmakers favourite to win the long running reality series.

After a flood of bets for the reality star, bookies decided to slash their odds on the notorious lothario.

Starring in the celebrity series, the former male model has been winning over the public with his relaxed behaviour inside the house.

calum

 For the win: Calum is now the bookies favourite to win Celebrity Big Brother | CHANNEL 5

The son of football legend George Best is leading the charge at 5-1, down from his previous odds of 7-1.

The Irish bad boy has been increasingly open during his time in the house revealing that his father legendary left him with no inheritance when he died.

The soccer icon was known for his lavish lifestyle but didn’t leave anything to Calum apart from his name and his “great legacy”, the star revealed during a task for the Channel 5 show.

Contestants from TV3's Celebrity Salon at The Odeon

Laidback: Calum is winning audience over with his relexed presence in Celebrity Big Brother | VIPIRELAND.COM

Georgia Salpa’s ex has been very open with his fellow Celebrity Big Brother housemates admitting that he has undergone three hair transplant since going bald at 23 years-old.

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