Home Style EVERYONE has bought this Penneys dress!

EVERYONE has bought this Penneys dress!

This €25 Penneys' number proved very popular

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Ireland is seeing stripes this month!

Penneys released a stripy multi-coloured dress in time for Pride and while we’re digging it, if you step out sporting it you run the risk of matching with a multiude of other women.

The dress has proved EXTREMELY popular with all of these huge Irish influencers gushing about it on the ‘gram:

Suzanne Jackson

Louise Cooney

The hottest summer in over 40 years? I’ll take it 🙋🏼‍♀️🤞🏼☀🔥 Wearing my new dress from @primark – perfect for the week that’s in it 🌈 #ootd #ireland #sunnydays #pride

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Courtney Smith

Shauna Lindsay

So many DMs about this dress from my stories the other day 🙈 . . It is of course the dress of the moment from @primark 💁🏽‍♀️ Only €25 and I think it looks so expensive 🤤 Lovely silky feel too! 👌🏽. . . #OOTD #FamilyTime #OrinsBday #LosAngeles #LA #Fashion #Colourful #Rainbow #SP #IWorkWithPrimark #SilkDress

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Doireann Garrihy

While Dzoireann’s shoutout was sarcastic she still contributed to the stripe hype.

Careful now or your group pic might end up like this on your next night out…

HAD SO MANY FUNNY MESSAGES about this. So me and @stealmystyle40 and @40notfrumpy did our #smallmumtallmum in the @primark rainbow dress. It was featured at the same time on @therealgokwan @thismorning so really could we be any more up to date?! . I think trying it all on together put us off it. As we have probably you lot now. But we are available for spa days / clown circuses / renditions of Joseph and His Technicolour Dreamcoat just message me for details. . #smallmumtallmum did find a fab skirt that suited us both though so not all is lost. Not everything suits everyone girls work with what you’ve got ok?! Storied our try ons you can see we do have a laugh together! . . . . . . #ootd #wiwt #wiw #mumfashion #styleover40 #fashionover40 #mystyle #LWIW #mumsthatslay #40plusnotgivingupyet #instamum #instafashion #summerstyle #primark #tryitonwithabiandhelen

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