Home Photos Riverdale actor Cole Sprouse is behind the new Penneys campaign

Riverdale actor Cole Sprouse is behind the new Penneys campaign

This is amazing!

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Penneys SS19 campaign - shot by Cole Sprouse

Riverdale actor Cole Sprouse has shot the new campaign for Primark Spring/Summer 2019 – and it’s amazing.

The TV star is also a top photographer, having shot stars like Kendall Jenner for previous campaigns and has shot for Vogue.

Goss.ie can reveal the new campaign images, showing a new edgier feel to the upcoming Penneys range.

Penneys SS19 – Shot by Cole Sprouse
Penneys SS19 – Shot by Cole Sprouse
Penneys SS19 – Shot by Cole Sprouse

Shot on-location in California, the scene is set on the sun- drenched grounds of a 1950’s style gas station and motel, a road-stop off the empty, open highway.

As if we couldn’t be lusting after the new Penneys season already…