Riverdale actor Cole Sprouse has shot the new campaign for Primark Spring/Summer 2019 – and it’s amazing.
The TV star is also a top photographer, having shot stars like Kendall Jenner for previous campaigns and has shot for Vogue.
Goss.ie can reveal the new campaign images, showing a new edgier feel to the upcoming Penneys range.
Shot on-location in California, the scene is set on the sun- drenched grounds of a 1950’s style gas station and motel, a road-stop off the empty, open highway.
As if we couldn’t be lusting after the new Penneys season already…