Holly Willoughby has announced that she’s stepping away from her lifestyle brand Truly, ahead of it’s much-anticipated autumn launch.
The presenter confirmed the news on her Instagram, and simply admitted that she doesn’t have time to fully dedicate herself to the brand.
The mother-of-three confessed: “After much consideration, I have made the decision to step away from Truly.”
“To launch a brand needs total dedication and at the moment, with so many other commitments, this is not something I feel I can do without it starting to affect my family time at home. I wish Truly all the success for the future.”
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The news is sure to disappoint fans of the popular presenter, as she’s been teasing the brand’s launch since April.
Just last month, Holly teased fans that the launch was happening soon, as she posted on Instagram: “Couldn’t wait to share this with you… I’ve just finished shooting the Truly range in the most beautiful location with the most wonderful team.”
“Everything is coming to you really soon … #Truly www.truly.co.uk Click on the link in my bio to become part of our Truly family.”
As of Wednesday morning, Holly is still featured on Truly’s website, which is described as “a new lifestyle brand… about beautiful things that are of the highest quality, surprisingly affordable and designed to make your life easier.”
The news comes after it was confirmed that Holly will replace Ant McPartlin on I’m A Celebrity… Get Me Out Of Here this year, while he takes some time out of the limelight following his drink driving conviction.
The show, which premieres in November, is a huge commitment – and will see Holly move to Australia for a number of weeks.
