Holly Willoughby has prepared herself for global stardom after signing her eye-watering deal with Netflix.
The 43-year-old signed up to host a new Netflix reality show, titled Bear Hunt.
The series will follow celebrity contestants as they’re pitted against survival expert Bear Grylls.
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The programme has already been described as a more challenging version of the BBC’s Survivor and will be filmed in the South American jungle.
Holly is also now being represented by Cherry PR – who have an impressive range of clients under their belts including Maya Jama and Sam Smith.
The Sun has now claimed that Holly’s team negotiated a “mammoth” fee for her Netflix deal which will broaden her horizons after years on UK TV.
A source said: “Holly and her team grafted for this deal with Netflix and negotiated a very attractive package.”
“She’ll earn more for her show with Bear in a few weeks than she made in a year at ITV.”
“Holly knows her worth and only wants to put her name on credible projects. Her show with Bear has a lot of money behind it and it’s expected to be a worldwide hit.”
“She is ready to go into the next league. There is a lot riding on this show but Holly and her team already think they could be on to a winner.”
Her new PR company, Cherry Create, also looks after the rapper Aitch, former One Direction bandmate Zayn Malik and singer Lola Young.
The presenter is reportedly working on her new image and making it more globally appealing than ever before.
Her PR company have had huge success with their Love Island star client Maya, 29, in recent years.
Maya now hosts the hugely popular ITV show and has huge deals with massive brands including Rimmel and Dolce & Gabbana.
With Holly hoping to go on a similar trajectory the outlet now claims that her Marks and Spencer and Dunelm ranges are thought to be on hold.
