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Pippa O’Connor reveals she’s expanding POCO

The blogger launched her jeans brand in late 2016

Pippa O’Connor has revealed she has plans to expand her denim brand POCO By Pippa.

The mother-of-two launched her jeans brand in November 2016 with thousands racing to her website to snap up a pair.

“I don’t know how far I want to go with it, but I really want to nail denim,” she said.

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Jean queen: Pippa has plans to expand her brand | BRIAN MCEVOY

With customers from around the world including Australia, South Africa and Dubai, the blogger explained what other styles of clothing she hopes to develop in the future.

“So there will definitely be jackets and skirts – I want to be known for that,” she told the Irish Daily Mail.

“I live in my jeans – it’s my uniform – and I always wanted to do something like this.”

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Uniform: The mother-of-two admitted she lives in her jeans | BRIAN MCEVOY

Speaking about her denim range, Pippa revealed that even though she’s only been working with POCO for a short time, it feels like much longer.

“We’ve only been in business two months and it feels like two years.

“The reaction has been amazing. They are flying out,” she added.

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