Joanna Cooper has finally launched her own fashion brand, called Coops the Label.
After several delays during the pandemic, the former Miss Universe Ireland debuted her intimates brand today – which boasts good quality, versatile basics.
The opening collection includes a plunge top, cami, thong and short – all available in pink, brown, tan and white.
The model, who is dating Irish rugby star Conor Murray, commented: “I’ve always wanted to start my own fashion brand, but it took the world coming to a standstill before I had the time to dedicate to it.”
“It’s been a long process, but I’ve learned so much and I’m so excited to grow the brand.”
“I found since moving to Ireland I’ve been struggling to find good quality, versatile basics – I was always ordering from abroad.”
“I’m so excited to be able to bring Coops the Label to market and hope that not only does everybody love it as much as I do, but that the pieces make the consumer feel sexy and confident.”
Prices range from €12 to €40, and sizing from XS – XXL, catering to all shapes and sizes.
The opening collection is available to shop today at 10am, on www.coopsthelabel.com
