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Joanna Cooper finally launches her own brand after ‘several delays’

Joanna Cooper has finally launched her own fashion brand, called Coops the Label.

After several delays during the pandemic, the former Miss Universe Ireland debuted her intimates brand today – which boasts good quality, versatile basics.

The opening collection includes a plunge top, cami, thong and short – all available in pink, brown, tan and white.

The model, who is dating Irish rugby star Conor Murray, commented: “I’ve always wanted to start my own fashion brand, but it took the world coming to a standstill before I had the time to dedicate to it.”

“It’s been a long process, but I’ve learned so much and I’m so excited to grow the brand.”

“I found since moving to Ireland I’ve been struggling to find good quality, versatile basics – I was always ordering from abroad.”

“I’m so excited to be able to bring Coops the Label to market and hope that not only does everybody love it as much as I do, but that the pieces make the consumer feel sexy and confident.”

Prices range from €12 to €40, and sizing from XS – XXL, catering to all shapes and sizes.

The opening collection is available to shop today at 10am, on


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