Pippa O’Connor and Conor McGregor are the most popular Irish celebrities online.
6 out of 10 Irish people are likely to buy a product after it has been endorsed by a famous face and no one is more likely to provoke a fan to spend some cash than Pippa and Conor.
The beauty blogger is considered to be the most influential Irish female on social media with nearly 20 per cent of the female vote.
Popular: Amy Huberman is the 2nd most popular Irish social media star | PHOTOCALL IRELAND
Runners up include Amy Huberman with 13 per cent and Suzanne Jackson with 7 per cent of the vote in the Meteor survey.
Meanwhile, MMA fighter Conor is the most influential male on social media with 20 per cent of the vote with Brian O’Driscoll coming in with 7 per cent and Cian Twomey with 3 per cent.
When it came to trusting a recommendation from an online influencer, women have greater trust in social media personalities versus men, with 68% of them saying they would be likely to buy a product recommended by an influencer versus 56% men.
