Kim Kardashian’s brand KKW Beauty is being sued by brand development company Seed Beauty.
According to TMZ, Seed Beauty is taking KKW Beauty to court over fears the brand will leak their tricks of the trade in the event of a company take-over.
In a series of court documents, the company asked a judge for “an injunction blocking KKW Beauty from revealing its trade secrets and business practices” to cosmetics giant Coty.
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Seed Beauty have claimed they already went through this with Kylie Jenner’s old parent company King Kylie – which was acquired by Coty in 2019.
Coty bought a 51% stake in Kylie Cosmetics last year for $600million, as part of a “long-term strategic partnership”.
At the time, Seed Beauty allegedly “warned Kylie not to disclose trade secrets”, but in court documents they claim they didn’t get much reassurance.
In legal documents, Seed Beauty also noted that they started working with KKW Beauty “about a year” after they began their partnership with Kylie’s company.
According to reports, Coty is now on the verge of acquiring Kim’s beauty brand too – sparking fears for Seed Beauty and their “precious intel”.
On this week’s episode of #GossChats – Ali Ryan chats to Aoife Walsh.
The former Miss Ireland opens up about postponing her wedding, being apart from her fiancé, and the lessons she has learned during lockdown.
#GossChats is sponsored by top Irish aesthetic clinic Haus of JeJuve.
