Everyone is saying the same thing about Kylie Jenner’s new clothing line.
The mom-of-two is launching her new brand ‘KHY’ on Wednesday, November 1.
The brand’s official Instagram account reads: “KHY. creativity, collaboration, and quality at an accessible price.”
Although KHY is being marketed as “affordable luxury”, fans are furious as they insist it is anything but.
The first item from the clothing line teased was the faux leather trench coat in black, which will retail at $198 (€187).
One Instagram user penned: “Accessible price? Do they know what minimum wage is? Cause damn.”
Another wrote: “How is this ‘accessible’ pricing? Asking for a friend,” while a third commented: “‘Accessible price’ gurrrllll…”
KHY is Kylie’s latest business venture.
The mom-of-two launched her first lipstick line, originally named Kylie Lip Kit, in August 2015, but just months later renamed the brand to Kylie Cosmetics.
In May 2019, the reality star’s new business venture Kylie Skin launched online featuring a range of six products, which were all cruelty free, vegan, gluten free, paraben and sulfate free and suitable for all skin types.
