Alex Cooper has teamed up with TikTok star Alix Earle for an exciting project.
The Call Her Daddy podcast host took to Instagram on Tuesday to announce the launch of The Unwell Network – a new Gen Z-centered content platform.
The 28-year-old confirmed Alix as one of the company’s first partners, along with TikToker and UK influencer Madeline Argy.
Speaking to E! News about the platform, Alex said: “I am beyond excited to finally launch the Unwell Network, a community for the unwell.”
“The Unwell Network will be releasing brands and content that will give a voice to the unwell. In the coming weeks, we’ll continue to roll out announcements so you can see exactly what we mean by that.”
“Alix became America’s new online ‘it girl’ through realness that women of all ages could relate to.”
“From middle schoolers running to purchase her makeup tips turned trends, to college girls clinging onto her weekend dating and partying updates, to boomers loving ‘the glory days’ nostalgia of it all.”
“Madeline’s TikToks are so captivating that before you know it, you’re 25 minutes late to dinner. She says what we’re all thinking which leaves you either bursting into tears or screaming with laughter.”
“Her effortless authenticity comes across on every platform and it’s no wonder her content goes insanely viral in the UK and beyond,” she added.
Commenting on the announcement, one fan wrote: “the alix and alex combo we all needed.”
Someone else commented: “This is about to be the most ICONIC shit ever!”
