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What is ‘latte makeup’? Everything you need to know about the viral beauty trend

The ‘latte makeup’ beauty trend is all over our TikTok FYPs right now.

The term was coined by content creator Rachel Rigler, and the hashtag #lattemakeup has now got more than 20.6million views on the social media platform.

In a now-viral video, Rachel explained: “We’re gonna call this ‘latte makeup’. It’s warm and bronzy, milky and effortless.”

@rachelrigler

LATTE MAKEUP ✨☕️ cheers 🙂 #makeup #makeuptrends #beauty #lattemakeup #summermakeup #makeuphacks #greenscreen

♬ original sound – Rachel Rigler

Rachel then gave a step-by-step tutorial on how to achieve the “minimal coverage” look.

She began by putting a pump of tinted moisturiser on her face, avoiding her nose to show off her freckles.

THe beauty and lifestyle influencer explained: “When you avoid makeup on your nose it gives off the illusion that you’re not wearing as much makeup as you are.”

@stxph.h

one oat latte with caramel drizzle to go please ☕️ #lattemakeup #lattemakeuplook #makeuptutorial Products: – YSL Crush Liner (brown & black) – Too Faced Ginger Snap Palette – MAC amber times nine palette – Chanel Beauty Baume Essential Multi Use Stick (transparent) – Lancome Lash Idole Mascara #greenscreen

♬ original sound – stephhui

Rachel then applied a dark brown liquid eyeshadow to her eyelids, and blended it into her brow bones.

Next up, she blended a warmer brown shadow in her crease, and then added a gold shimmery colour onto her lids.

Returning to her face, the TikToker used a cream bronzer to contour, concealed her under eyes and T-zone, and then set her face with a powder.

She said: “There is no blush. No colour involved in latte makeup, just bronzer.”

@hayleybuix

Had to try Latte makeup ☕️ ib @Rachel Rigler #makeuptutorial #makeuptrend #lattemakeup Maccosmetics False Lash Maximizer Hera Cushion Foundation Huda Beaty Faux Filter Concealer Rare Beauty Contour Stick – Happy Sol Charlotte Tilbury Blush – New Pinkgasm Sunset Dior Amber Neutrals Palette Defyne Cosmetics Lashes – Main Character Onesize lipliner – Shy but Fly Fenty Beauty Lipbomb – Glass Slipper

♬ Popular – Music from the HBO Original Series – The Weeknd & Madonna

 

Rachel went over her cream bronzer with a powder bronzer, and then applied a brown eyeliner under her eyes and in her water line.

Then, she applied a dark brown eyeshadow to her lash line, added some mascara, lined her lips with a nude liner and finally, she added a clear gloss.

So there you have it! As makeup artist Tanielle Jai explains, latte makeup is “just bronzed makeup using caramel tones”.

Have you tried this viral beauty trend yet?

@danielllestrada

Pt 2 ☕️✨ trend from @Rachel Rigler 🤎 #makeup #makeupartist #makeupvideos #makeuptiktok #makeuptutorial #glowymakeup #lattemakeup #bronzymakeup #bronzymakeuplook #smokeyeye #smokeyeyelook

♬ original sound – Danielle Estrada

 

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