David Beckham has started his “£1bn legal fight against 500 sellers accused of flogging fake versions of his designer products including sunglasses and perfumes.”
The former footballer has given the right to use his name to many businesses throughout his long career, however, brands who did not receive his permission have also been illegally using it.
The 49-year-old has now launched a vicious legal attack on all of the counterfeit items being sold by online sellers who are profiting off of his name.
According to The Sun, DB Ventures, which looks after his deals, has launched two lawsuits in the US.
He is targeting selling via sites including Amazon, Etsy and Temu which he claims are flogging fake versions of his items.
It has been reported that his firm is backed by its rights management company Authentic Brands Group.
The company want £1.6million from each of the 492 defendants named in two lawsuits.
A source said: “Authentic brands want to stamp out this issue and stop people from selling fakes of David’s products.”
“They pride themselves on the quality of their products and people are being ripped off without their knowledge. They think they have a good case.”
Last month David won a massive £240million legal battle in the same US court against several counterfeiters in the first of the lawsuits.
The complaint said: “Their sale poses a real threat to DBV’s brand, and affects the sustainability of its business.”
“It also affects individuals and companies who unwittingly purchase them.”
The paperwork filed also claimed that the sales “erode the brand’s reputation” and cost the company “considerable lost sales and harm.”
A source previously told the the Daily Mail: “Authentic Brands want to crack down on people making cash from flogging goods with David’s name attached to it.”
“David and the team pride themselves on the quality of what they sell, including their clothes and fragrances, and they don’t want people being unwittingly ripped off when they buy a fake.”
