Kim Kardashian has revealed she’s shutting down KKW Beauty next month.
The reality star launched her own cosmetics company back in 2017, selling a range of beauty products including perfumes, contour kits and lipsticks.
Taking to her Instagram Stories on Tuesday, the 40-year-old revealed the website will shut down on August 1 and she will return with a “completely new brand”.
She wrote: “To our loyal customers, it all started with a contour kit and expanded to eyes, lips, body and many incredible collections over the past four years.”
“On August 1 at midnight we will be shutting down the kkwbeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look.”
“I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned.”
“In addition, my team is hard at work to improve the customer shopping experience where you will be able to purchase my beauty and cosmetic offerings in all categories from one single website.”
“Thank you so much for being on this incredible journey with me, and I promise we won’t be gone for too long,” Kim added.
It comes after Kim’s half-sister Kylie Jenner revealed she would be relaunching her company Kylie Cosmetics as a vegan and clean brand.
