Aside from being one of the UK’s most popular TV presenters, Holly Willoughby is a savvy businesswoman – who’s making serious money moves.
Just last week, the TV star shocked fans when she announced that she was walking away from her much-anticipated lifestyle brand, Truly, just weeks ahead of its launch.
However, it looks like Holly is doing just fine without launching her own brand, as she’s said to be worth millions – and her fortune is set to rise even further as she joins I’m A Celebrity Get Me Out Of Here later this year.
According to The Sun, Ant McPartlin (who Holly’s set to replace) and Declan Donnelly raked in £2.5 million each for hosting I’m A Celeb last year, so it’s likely Holly will secure similar deal.
On top of her jungle pay cheque, Holly has reportedly added an extra £1.5 million to her existing £11 million fortune this year, thanks to her lucrative brand deals with the likes of Diet Coke, Oral B, Garnier, and Marks and Spencer.
On top of that, Holly earns £600,000 a year hosting This Morning alongside Philip Schofield, and pockets another £150,000 per series of Celebrity Juice.
After announcing her shock departure from lifestyle brand Truly last week, it’s since been reported that Holly also walked away from her big sister Kelly – who’s also listed as a founding director of the company.
Although Holly insisted that she’s walking away from the project to spend more time with her family, it’s not clear how her sister feels about her departure.
So far, Kelly has remained silent on Holly quitting the brand, but Holly’s business partner and long-term friend Peter Jones is said to be “furious” by her decision, as they’ve been left with a “warehouse full of products”.
A source close to Holly told Sun Online: “Everyone was stunned when she dropped Truly, even some of her closest confidantes. It was a massive shock and really doesn’t make any sense at all.”
View this post on Instagram
“She has been absolutely engrossed in the project for the best part of two years. Holly loved the concept and was completely invested in it.”
They added: “She’s not the kind of person to just put her name and picture to something, she takes a proper interest and wants a certain amount of creative control.
“Family is incredibly important to her and of course she wants to spend more time with them, but she’s just signed for I’m A Celeb, which will be one of the busiest months of her life, so that doesn’t quite add up.”
At present, Holly is still listed as a CEO and Director of the company at Companies House.
