Home UK Showbiz The new John Lewis ad is here and the reactions are emotional

The new John Lewis ad is here and the reactions are emotional

Here's how Twitter is reacting

SHARE
John Lewis | Youtube

It’s that time of year again, the hot bottles are out, the Grafton Street Christmas lights are on, and the brand new John Lewis ad has been unveiled.

The iconic ad, which features a story and a cover song by a different artist every year, was released this morning.

Bastille covered Can’t Fight This Feeling as the brand introduces Excitable Edgar for this year’s winter tale.

The story follows Edgar, and adorable dragon who finds it hard to contain his excitement when it comes to winter activities such as building a snowman or turning on the Christmas lights.

It’s not long before he’s able to put his talents to good use though, as his friend shows him that he can use his talent to light a Christmas pudding for the village.

Every year, the ad is highly anticipated by Christmas lovers and this year was no different.