It’s that time of year again, the hot bottles are out, the Grafton Street Christmas lights are on, and the brand new John Lewis ad has been unveiled.
The iconic ad, which features a story and a cover song by a different artist every year, was released this morning.
Bastille covered Can’t Fight This Feeling as the brand introduces Excitable Edgar for this year’s winter tale.
The story follows Edgar, and adorable dragon who finds it hard to contain his excitement when it comes to winter activities such as building a snowman or turning on the Christmas lights.
It’s not long before he’s able to put his talents to good use though, as his friend shows him that he can use his talent to light a Christmas pudding for the village.
Every year, the ad is highly anticipated by Christmas lovers and this year was no different.
— Emma Jones (@EmmaCLJones) November 14, 2019
Fair play to John Lewis… this year’s ad is an absolute cracker.
— Dudders™ (@MattyDudding) November 14, 2019
awww John Lewis have just made me sob over a cartoon dragon
— Gemma Thrower (@gemmalouise4729) November 14, 2019
The John Lewis Christmas advert is warming my soul on a very cold day.
— Tara D’Agostino (@TaraDagostino1) November 14, 2019
Ok I think I’m having a meltdown because I can’t stop thinking about the John Lewis dragon.
I’m scarred, I’m emotional and I can’t stop watching the advert
— Maddison Rowe (@maddyjane_xx) November 14, 2019
Omg happy tears at the John Lewis advert this year 😭😭😭 can excitable Edgar be MY friend
— eve (@evejeffers) November 14, 2019
The John Lewis Christmas advert pic.twitter.com/P8a4Hld065
— Tasha🎅🏻 (@tashaalovell) November 14, 2019
I’m gonna be the first to say it: This John Lewis advert is my fave yet. Edgar is the cutest little thing in the world.
— Em🥕 (@_EmilyMary) November 14, 2019