John Lewis have finally released their much-anticipated Christmas advert, which celebrates random acts of kindness.
The popular department store teamed up with Waitrose for the campaign, encouraging people to ‘Give A Little Love’ this Christmas.
In a message shared alongside the video, they wrote: “We believe that the world would be a better place if we all gave a little more love.”
“So this year we’re celebrating kindness, whether large or small, showing how each and every act of love has a positive impact on the world around us, as we pass them on to others.”
“Together with Waitrose & Partners we’re hoping to raise £4m for our charities plus £1m for local charities. FareShare, helps those facing food poverty, and Home-Start, which works with parents who need support.”
“The charities will use these donations to provide food, comfort, emotional support and advice to families who need support this Christmas.”
The advert ends with the message ‘Give A Little Love’ pulled by a plane resembling a World War II spitfire – in tribute to Captain Tom Moore.
The former British Army Officer raised £1.5million for NHS Charities this year, by doing laps of his garden during lockdown.
The ad is also soundtracked by an original song written and performed by BRIT Award winner Celeste.
