Penneys have launched its first collection specifically designed for those who have experienced breast cancer and undergone breast surgery.
As part of Breast Cancer Awareness month, the popular retail store has launched a 22-piece collection which focuses on comfort as well as style.
The collection includes lingerie, slippers, jersey tees, sweats and cosmetic bags all in beautiful blush and mauve tones, with prices starting from €4.
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The new range has been informed by focus groups with cancer patients and oncology nurses who trialed and tested the products.
The collection also features a selection of items made with recycled or sustainable cotton and recycled polyester as part of the Primark Cares label.
Alongside the launch of the new collection and in collaboration with the Irish Cancer Society, Penneys will also be running a campaign throughout October to help raise awareness of the importance of early detection of breast cancer.
Educational material will be available in stores nationwide, on the Primark social media pages, and website.
Penneys have also committed to donating €40,000 to the Irish Cancer Society to support breast cancer research, which is part of a total global donation of €290,000 to local charities supporting breast cancer research across the 14 countries they operate in.
You can shop the range in selected stores now.
