Irish influencer Lucy Fitz has revealed she’s launching her own brand.
The Limerick native, who moved to Spain last year, will launch a female empowerment and body positivity brand called YouareSoDAMNHot on Monday, March 7.
Speaking about the brand, the two-time Gossies winner said: “Our objective is to empower ALL women to love and embrace who they are through art, visual design, digital content, events and all that fun stuff!!😁💖”
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Lucy also wrote: “I’ve been absolutely loving making prints the last few months ahead of the launch of the @youaresodamnhot website! 🥺”
“Combining my art with my passion for feminism and everything female empowerment has been a DREAMMMM it doesn’t even feel like working hehe💕😁🙌🏼… I hope you’ll love it as much as I do 🤍”
The first collection of prints will go live on Monday at 6pm.
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