Home Features Irish brand receives HUGE boost from Justin Bieber

Irish brand receives HUGE boost from Justin Bieber

The company is owned by Dublin mum Nikki Whelan


Irish brand LBPKid has just received a HUGE boost from Justin Bieber.

The singer shared a sweet snap of him cuddling his little sister Bay Bieber last night – and it turns out the youngster is wearing pieces from LBPKid.

The company is owned by Dublin mum Nikki Whelan, who started the business following the success of her hairband range Little Bow Pip.

Nikki re-posted the photo on Instagram this morning, and wrote: “Trying to figure out what’s the cutest part of this pic ๐Ÿ’ž๐Ÿ’™ @justinbieber & his baby sis @baybieber wearing her @lbp_kid ๐Ÿ™Œ๐Ÿผ๐Ÿ’ž.”

Bay, who will be two in August, has become somewhat of an influencer on social media over the past year.

The toddler has her own verified Instagram account, which boasts over 392k followers, and her parents Jeremy and Chelsey Bieber regularly share cute photos of her.

In Justin’s photo, Bay can be seen wearing LBPKid’s bicycle shorts, which retail at just โ‚ฌ12, and a matching grey top – which costs โ‚ฌ25.

Bay also modelled the look in a post on her own Instagram account.


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This isn’t the first time Nikki, who won Girl Boss of the Year at The Gossies 2020, has received a huge boost from a celebrity.

Back in 2018, Kim Kardashian shared a cute snap of her daughter Chicago and her sister Khloeโ€™s baby girl True enjoying some tummy time – and True was wearing a Little Bow Pip hairband.

Speaking to Goss.ie about getting her bows into the hands of the Kardashians, Nikki said, โ€œWe worked our asses off,โ€ before adding that her husband made contact with โ€œthe right personโ€.


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EYE SPY ๐Ÿ•ต๏ธโ€โ™€๏ธ OH ๐Ÿ˜ . #whenhardworkpaysoff #littlebowpip @kimkardashian @khloekardashian @kourtneykardash @dashkids @kyliejenner

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Business woman, model and influencer Holly Carpenter is this week’s guest on #GossChats.

The Dublin star talks everything from dating during lockdown, re-discovering herself during the pandemic, and how she deals with online trolling.

#GossChats is sponsored by top aesthetic clinic Haus of JeJuve.


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On this week’s episode of #GossChats model, influencer and business woman @hollycarpenter chats to @itsalirose about dating during lockdown, isolating alone, and what going through this pandemic has taught her. #GossChats is sponsored by top aesthetic clinic @haus_of_jejuve

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