A host of celebs join MS Ireland's new campaign

Rosanna Davison has been announced as the new spokesperson for MS Ireland.

The former Miss World will be front the organisation’s new campaign, #kissgoodbyetoMS.

The Wicklow native took to Instagram to give her best pout and reveal her delight at being involved with the organisation that raises vital funds for multiple sclerosis research.

I’m absolutely delighted to be the ambassador for @multiple_sclerosis_ireland’s new campaign #kissgoodbyetoMS ? To show your support to those living with MS, simply pucker up in red lippie and share a kiss with #kissgoodbyetoMS or text SMOOCH to 50300 to donate €4 ? Nominate your friends and share the love! ?

A photo posted by ✨ Rosanna Davison ✨ (@rosanna_davison) on Feb 4, 2016 at 2:53am PST

MS is a chronic affliction and a potentially disabling disease of the brain and spinal cord (central nervous system).

“The campaign calls on supporters to wear, dare or share to fundraise in February,” the campaign states.

“Get sponsored to WEAR red lipstick (or anything red!); DARE: get sponsored to do a Kiss Goodbye to MS event dare.”

Behind the scenes as we get ready to launch Kiss Goodbye to MS here in Ireland ?? #kissgoodbyetoms #makeadifference #ms #onedaytogo

A photo posted by Multiple Sclerosis Ireland (@multiple_sclerosis_ireland) on Feb 3, 2016 at 7:06am PST

“SHARE by holding a Kiss Goodbye to MS fundraising event and spread the word on Facebook, Instagram and Twitter using the hashtag #kissgoodbyetoms.”

Meanwhile, other stars including Roz Purcell and Aoife Walsh have also taken to social media to voice their support for the campaign.

 

#kissgoodbyetoms. Don’t forget to text SMOOCH to 50300 to donate €4 I nominate @armodelagency @evndoherty pic.twitter.com/WfsBO0hk0b

— Rozanna Purcell (@RozannaPurcell) February 4, 2016

Put on your red lipstick and pucker up. Donate €4 to @MSIRELAND by texting ‘smooch’ to 50300 ? pic.twitter.com/fnswLCTVTx

— Aoife Walsh (@aoiferosewalsh) February 4, 2016