One Direction have finally revealed their plans to celebrate their 10-year anniversary.
Fans were hoping the original five piece, including Harry Styles, Niall Horan, Liam Payne, Louis Tomlinson and Zayn Malik, would reunite for the occasion.
However, the coronavirus pandemic ruined any potential plans for the former bandmates to meet up for a reunion special.
Despite this, One Direction will celebrate their anniversary in a big way on July 23rd by launching a brand new 1D anniversary website.
A special ‘10 Years of One Direction’ website will launch on July 23rd, which will be an immersive and exciting interactive fan experience.
The site will take the form of a timeline charting the history of the group, from the first audition right up to the start of their hiatus.
It will also host an archive of music videos, artwork, TV performances, behind-the-scenes and rarely-seen content, all in one place.
Fans will also be able to generate their own shareable ‘mixtape’ playlist on the site, which will be personalised according to how they’ve interacted with the site’s content and the eras they’ve spent the most time exploring.
It will also allow fans to connect to Spotify or Apple Music, with the mixtape playlists being saved to their respective accounts.
A brand new anniversary celebration video for YouTube will also be released on July 23rd.
The video will document highlights of the band’s career, from forming on The X Factor to releasing their single ‘History’, including clips from music videos, performances and candid behind the scenes video content.
Reformatted EPs will be released across streaming platforms, featuring b-sides and rare songs, remixes, live recordings and acoustic versions of tracks grouped into one place for fans to rediscover.
There will also be exciting activations across Spotify, Apple Music, YouTube and other platforms, including creating and updating One Direction playlists, whilst Amazon’s Alexa will be singing Happy Birthday to the band.
The news comes after One Direction sparked rumours they were set to reunite for their 10th anniversary.
Rumours started swirling back in March, when bandmates Harry Styles, Liam Payne, Niall Horan and Louis Tomlinson re-followed ex member Zayn Malik.
Zayn famously quit the band back in 2015, and severed ties with all four of his bandmates.
One year later, One Direction went on “hiatus”, and all members have since launched their own solo careers.
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The Gosscast is available on all usual platforms, including iTunes and Spotify.