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The Handmaid’s Tale Super Bowl ad encourages America to ‘wake up’

The Handmaid’s Tale was aired last night during the Super Bowl, and it urged the people of America to “wake up”.

The hit series is set in Gilead, a totalitarian society in what used to be part of the United States, which is ruled by a fundamentalist regime that treats women as property of the state,

In the series, the population is faced with disasters including a plummeting birth rate – which leads to fertile women being enslaved and forced into bearing children for the rich.

The season three trailer is a play on President Ronald Reagan’s 1984 re-election ad known as “Morning in America”.

The ad reveals a shocking scene in which the Washington Monument becomes a giant cross, with ‘WAKE UP AMERICA. MORNING’S OVER’ written across the screen in large red letters.

Fans praised the ad for its strong message, and one Twitter user wrote: “My jaw dropped when the “It’s morning again in America” #Hulu ad started. Well played #handmaidstale.”


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