Kourtney Kardashian has announced a new brand called Poosh.
The reality star gave her fans a tease of her latest project, with a cheeky pic on Instagram – where she wore nothing but a towel on her head.
The 39-year-old shared the pic in which she sat naked holding a laptop and a cup to cover her breasts, along with the simple caption: “C O M I N G. S O O N @poosh.”
A source told E! News that Poosh is a lifestyle site – and Kourtney’s snap included a lifestyle vibe with objects surrounding her such as tea sets, towels, oils and beauty products.
Some fans have speculated that the brand will be beauty-focused after Kourtney’s involvement with increasing FDA regulations in the beauty industry.
Last year she teamed up with the Environmental Working Group on a trip to Washington, D.C., to meet with staff to discuss the Personal Care Products Safety Act.
The 39-year-old is following in her sister’s footsteps Kylie Jenner, who launched Kylie Cosmetics, Kim Kardashian, who owns KKW Beauty and Khloe Kardashian who runs denim and activewear brand Good American.
