Kim Kardashian has revealed that she earns between $300,000 and $500,000 for a single sponsored Instagram post, in her ongoing lawsuit against Missguided USA.
The reality star is suing the fashion brand for allegedly using her name and image without permission to advertise their own “knock-off” designs.
According to TMZ, the 38-year-old has now filed documents requesting a summary judgment of $5 million, after Missguided USA failed to respond to her claims.
In the same legal filing, Kim said she regularly turns down sponsored content offers, because she doesn’t want to be associated with these companies.
Kim’s lawyer Michael Kump previously said: “Missguided does not merely replicate the looks of these celebrities as seen on red carpets, in paparazzi photos, and in social media posts.”
“Missguided systematically uses the names and images of Kardashian and other celebrities to advertise and spark interest in its website and clothing.”
Kim filed the suit after she lashed out at fast fashion brands for copying her looks earlier this year.
At the time, she wrote: “It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas.”
“I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent.”
“Only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress and in less than 24 hours it was knocked off and thrown up on a site – but it’s not for sale. You have to sign up for a waitlist because the dress hasn’t even been made to sell yet.”
