Lady Gaga has announced she is launching a new beauty brand – called Haus Laboratories.
The Oscar winner revealed the news on social media today with a slick video – showing models and dancers wearing her new collection.
— Lady Gaga (@ladygaga) July 9, 2019
In her teaser video the singer says: “The last thing the world needs is another beauty brand…well, too bad” she adds that the new company believes “beauty is how you see yourself”.
Gaga’s fans can pre-order the new brand from July 15th, although no products have been revealed just yet.
The A Star Is Born actor is following in the footsteps of singer Rihanna, who brought out her own beauty line Fenty.
And of course the likes of Kim Kardashian and Kylie Jenner; who have raked in millions from their beauty brands.
In fact, Kylie was named the world’s youngest “self-made” billionaire this year, thanks to the success of her brand Kylie Cosmetics.