Kylie Jenner’s latest beauty product has sold out in a just 60 seconds.
Thousands of fans all over the world waited for the new KyShadow palette to go on sale on her website
Beauty lovers worldwide jumped on the site – with every single palette sold out in just one minute.
Kylie seemed shocked herself as she told fans she was “so happy” the first round of sales went so well.
The reality star has more stock coming in this Friday, for now here’s some of the reaction on Twitter to the #KyShadow sell out.
When you don't get your #KyShadow palette because it sold out in 1 minute…. @kyliecosmetics pic.twitter.com/fMtquqNJew
— On the Kattwalk (@OntheKattwalk) July 26, 2016
@KylieJenner I can't believe #KyShadow sold out in one minute I couldn't be happier for you! I get so happy when I see you happy ?
— Kylie Jenner (@kyIiesjennr) July 26, 2016
So I'm gonna take my $50 and buy cake instead. #kyshadow sad times. pic.twitter.com/G3MA3xHq2F
— Em Ford (@mypaleskinblog) July 26, 2016
Went online to buy #KYLIECOSMETICS #kyshadow. Like. Literally. Sold. Out. In. 5. Seconds. Literally. ??? @kyliecosmetics @KylieJenner
— Urban Angels (@urbanangelza) July 26, 2016
Yaaaasss! Your girl got the @kyliecosmetics #Kyshadow palette! ? pic.twitter.com/wmOg1fpXgG
— ♚Brittany Mota-Wiley (@briddynicole) July 26, 2016
I feel cheated. @KylieJenner @kyliecosmetics #kyshadow ? pic.twitter.com/zIxu18xuRF
— E. Servin (@BellahMa) July 26, 2016
God must be in my favor today because I actually got one ??#kyshadow @KylieJenner pic.twitter.com/fw0CD88Kl0
— Kelly Corrigan (@kellylamchop) July 26, 2016
Just bought the Kylie Jenner eyeshadow kit, delira. Marketing works on this one!
— Vicki Notaro (@vickinotaro) July 26, 2016