Gogglebox star George Gilbey has died aged 40.
The TV personality fell to his death in a horror accident at work this morning.
George rose to fame on the second series of the show alongside his mother Linda McGarry and step-father Pete in 2013.
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His sudden death comes less than three years after his step-father died from bowel cancer aged 71.
The family left Gogglebox in 2014 following George’s stint on Celebrity Big Brother as this broke the network’s rule.
However, producers delighted viewers when they welcomed the family back to their show two years later.
George, who shares daughter Amelie Iris Gilbey with Gemma Conway, was part of the fourteenth series of Celebrity Big Brother and even reached the final during his time.
Police confirmed that George had been working at a substantial height when he fell and sustained an injury at around 10 am this morning.
Despite ambulance crews and air ambulances rushing to his place of work EGL Homecare, the Gogglebox star did not survive.
The show’s Instagram page shared the heartbreaking news on their feed.
The message read: “George was part of the Gogglebox family for eight series alongside his mum Linda and step-dad Pete.”
“Our thoughts and deepest condolences are with Linda, and George’s family and friends at this very sad time. The family have asked for privacy.”
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