Three Ireland has unveiled its plans for this year’s ‘Made By Music’ initiative, an innovative move which seeks to demonstrate the human connections that music creates by collaborating with some of Ireland’s best artists from the thriving Irish music scene.
Building on the success of ‘Made By Music’ last year, Three has gone a step further with the initiative by partnering with six Irish musicians to write, record and release two brand new collaborative songs which will be supported by world-class music videos.
The first of the collaborations sees renowned Irish artist David Kitt, singer songwriter Kean Kavanagh and future-afro soul vocalist Fehdah team up for the hypnotic summer anthem, ‘Follow the Sound’.
The track was written and produced by all three artists and sees each act bring their own unique sound to the collaboration.
The official video to ‘Follow the Sound’, which was directed by Ian Robertson, follows the journey of a bride who loses herself in the music during her first dance.
Three’s ‘Made By Music’ campaign will provide the artists with the opportunity to reach wider audiences by developing and funding a full media campaign to support the track and video.
The campaign will include a second unique collaboration later in the Summer, also featuring a bespoke music video.
Aislinn O’Connor, Head of Brand and Marketing Communications, Three Ireland said, “We are thrilled to announce the amazing artists we are partnering with as part of the Made By Music initiative.”
“Our ambition this year was to collaborate with more artists to release new tracks for everyone to enjoy.”
#MadeByMusic will release the second collaboration in the series by Soulé, Sorcha Richardson and Elaine Mai later this Summer.
‘Follow the Sound’ will be released this Friday.