Home LA Showbiz Kylie Minogue launches beauty line after legal trademark battle with Kylie Jenner

Kylie Minogue launches beauty line after legal trademark battle with Kylie Jenner

The pair have been battling over their shared name for years.

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Kylie Minogue has launched a makeup collection, after the Australian pop icon entered a legal battle with makeup mogul Kylie Jenner.

Minogue took steps to block the reality star from trademarking the name Kylie for “advertising and endorsement” purposes, after Jenner made the move to develop Kylie Cosmetics in 2016. The KUWTK star had attempted to trademark her name before in 2014.

Minogue won the case in 2017, and famously referred to the then teen as a “secondary reality TV personality” in the suit.

Now, with both ladies able to use their famous moniker for their own projects, Kylie Minogue has launched her own makeup line.

The collection is part of her wider range of Kylie merch.

The collection includes a series of lip products – a lipstick, lip oil and lip gloss.

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It also includes an eye and cheek glitter, a lip and cheek tint, and eyeshadow trio and a makeup bag.

The colourful, punchy packaging is far removed from Jenner’s commitment to a minimal, dripping lips motif.

 

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