Pippa O’Connor has finally revealed what her new businesss is.
If you were thinking it was a clothing line you would be right – but it’s not exactly what you think.
Pippa has revealed she is launching her own denim range.
In a video posted to the Poco By Pippa Instagram page, Pippa showed off the new range, which include killer jeans.
The blogger and model is known for her style, from maternity wear during her pregnancies to every day outfits and glamour on night’s out.
Sharing this video, Pippa wrote: “#POCObyPippa The Denim Collection.”
“Designing my own fashion/clothing brand was always a dream of mine,” she wrote on the new website.
“I thought about it for many years and toyed with several ideas. I would discuss my goals with close friends and family.
“There was always a circumstance to put this dream on the long finger. It was only while pregnant on my second child I decided to go for it- there’s no time like the present.
New line: Pippa finally unveiled the news
“As a fashion lover style is always at the forefront for me but comfort is also just as important.
“I thought about my normal every day ‘uniform’ – what did I love to wear? It was staring me right in the face! What was I known for? Jeans!
“I thought long and hard about what I wanted from my jeans and what I’d love to offer other women.
“POCO by Pippa has been designed with love for women of all ages in mind who just want the perfect pair of denims for normal everyday life,” she added.
The range will be available to buy from November 14th on www.pocobypippa.com.
Not only is Pippa a successful blogger with her site Pippa.ie, she is also now a best-selling author.
