Best known as one fifth of Boyzone, Keith Duffy decided to get down and dirty as he announced his new business venture.
The Dublin native revealed his new partnership with Irish owned business Tyreland.
A side step from his 25 year entertainment industry experience, Keith is ready to enter a new entrepreneurial phase of his life as he steps into the tyre arena.
Garage chic: Keith rocks a boiler suit | BRIAN MCEVOY
Channelling his inner Tyrone Dobbs, the 40-year-old dressed up in an oiled slicked boiler suit to celebrate the news alongside models Rachel Wallace and Sinead Duffy.
Tyreland is a natural fit for Keith as he revealed he has always been a dab hand in the garage.
Talking about his new venture, the petrol head said: “Tyreland offer great value for money – we take low margins and sell high volumes of tyres – often we can save motorists up to 20% on their new tyres.”
Get in the garage: Keith shows off his muscles | BRIAN MCEVOY
“We are also looking into ways which we can grow the business in the near future so watch this space.
“I love the Tyreland concept. You only have to listen to customer feedback to know that it works – people want value for money and a great service – and if they get it they tell others.
“It’s no surprise then that the company experiences a high level of referral and repeat business,” he added.
