Kim Kardashian has announced she’s shutting down KKW Fragrance next month.
Taking to her Instagram Stories, the 41-year-old explained that she’ll be shutting down the KKW Fragrance website “so that we can relaunch the fragrance in the future under a brand new name”.
The reality star also revealed the fragrance relaunch will include “a new web store where you can purchase from all beauty categories under one site.”
She wrote: “Fragrance as many of you know is deeply personal for me. I put my heart and soul into every bottle, and I’m so incredible proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017.”
“Thank you from the bottom of my heart for your loyalty and love these last few years. I cannot wait to introduce you to the next chapter of my fragrance journey — I promise I won’t be gone for too long.”
It comes after Kim publicly dropped ‘West’ from her name, after being declared “legally single” amid her divorce from Kanye West.
Last year, Kim shut down her KKW Beauty website, and teased fans that her cosmetics label would return as a “completely new brand”.
Sharing the news on Instagram and Twitter, she wrote: “To our loyal customers, it all started with a contour kit and expanded to eyes, lips, body and many incredible collections over the past four years.”
“On August 1 at midnight we will be shutting down the kkwbeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look.”
“I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned.”
“In addition, my team is hard at work to improve the customer shopping experience where you will be able to purchase my beauty and cosmetic offerings in all categories from one single website.”
The statement added: “Thank you so much for being on this incredible journey with me, and I promise we won’t be gone for too long.”
Kim, who has been dating Pete Davidson since late last year, officially filed for divorce from Kanye on February 19, 2021, citing “irreconcilable differences.”
The former couple tied the knot back in 2014, and share four kids together – North, 8, Saint, 5, Chicago, 3, and Psalm, 2.
