Poundland has denied reports they offered Gemma Collins a £1.1million deal to become the face of the brand.
According to The Sun newspaper, the former Towie star was offered a huge endorsement deal – but the bargain brand have since confirmed this is not true.
Taking to their official Twitter account, Poundland tweeted: “While we love @missgemcollins and have explored ways to team up, there is no deal and Poundland don’t do million pound deals with celebs. #bemused #bizzare.” [sic]
Hey @TheSun… while we love @missgemcollins and have explored ways to team up, there is no deal and Poundland don’t do million pound deals with celebs. #bemused #bizzarehttps://t.co/w0ydT2BIMl
— Poundland (@Poundland) October 31, 2019
An insider had told the publication that Gemma was set to front a “range of cleaning products and soft furnishings”.
“Gemma was approached by Poundland to become the new face of their homeware range earlier this year and she struck a hard bargain,” the source said.
“It’s one of the biggest endorsement deals ever signed by the chain but they know everything The GC touches turns to gold. They think it will pay dividends in the long run.”
“Poundland wants to lift their status on the high street and by getting Gemma involved, they think they can add a touch of sparkle to their products. And her involvement will encourage her younger fan base into the store.”
On this week’s episode of The Gosscast; Goss.ie Founder Ali Ryan sits down with Goss.ie Editor Kendra Becker to discuss the latest with the Kardashian-Jenner clan and the now infamous Meghan Markle and Prince Harry documentary.
Take a listen:
