London Fashion Week is to stop using real fur in their fashion shows.
The event is the first main fashion week to go fur-free after the British Fashion Council conducted a survey with designers, asking them if they would be using fur during their shows.
The news comes after two years of anti-fur protests at the fashion week.
View this post on Instagram
Yesterday, @britishfashioncouncil CEO Caroline Rush hosted a breakfast to celebrate @lfw_festival September 2018. Attendees included @munroebergdorf, @niomismart, #LFW designer @jennypackham & @pixielott. To find out more about #LFWF & to book tickets visit londonfashionweekfestival.com
The British Fashion Council’s chief executive, Caroline Rush, told The Guardian that the fur-free event “highlights a trend we have seen over the past few years, with more and more brands deciding to use alternative materials to fur”.
Meanwhile, Burberry is the latest high-end brand to announce its plan to stop using real fur.
“I don’t think it is compatible with modern luxury and with the environment in which we live, and Riccardo has a very strong view as well on this. It’s part of what Burberry is today,” Marco Gobbetti, chief executive of the brand, told Business of Fashion.